Event study methodology in the marketing literature: an overview
Crossref DOI link: https://doi.org/10.1007/s11747-017-0516-y
Published Online: 2017-02-01
Published Print: 2017-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sorescu, Alina
Warren, Nooshin L.
Ertekin, Larisa
License valid from 2017-02-01