Gamified interactions: whether, when, and how games facilitate self–brand connections
Crossref DOI link: https://doi.org/10.1007/s11747-017-0530-0
Published Online: 2017-06-02
Published Print: 2018-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Berger, Axel
Schlager, Tobias
Sprott, David E.
Herrmann, Andreas
License valid from 2017-06-02