Friends with benefits: social coupons as a strategy to enhance customers’ social empowerment
Crossref DOI link: https://doi.org/10.1007/s11747-017-0534-9
Published Online: 2017-04-20
Published Print: 2018-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hanson, Sara http://orcid.org/0000-0001-6080-5714
Yuan, Hong
License valid from 2017-04-20