Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value
Crossref DOI link: https://doi.org/10.1007/s11747-017-0539-4
Published Online: 2017-05-19
Published Print: 2018-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Beckers, Sander F. M.
van Doorn, Jenny
Verhoef, Peter C.
Funding for this research was provided by:
University of Groningen
License valid from 2017-05-19