Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research
Crossref DOI link: https://doi.org/10.1007/s11747-017-0558-1
Published Online: 2017-07-15
Published Print: 2017-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Cleeren, Kathleen
Dekimpe, Marnik G.
van Heerde, Harald J.
License valid from 2017-07-15