The value of empirical generalizations in marketing
Crossref DOI link: https://doi.org/10.1007/s11747-017-0567-0
Published Online: 2017-10-25
Published Print: 2018-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hanssens, Dominique M.
License valid from 2017-10-25