Effective customer journey design: consumers’ conception, measurement, and consequences
Crossref DOI link: https://doi.org/10.1007/s11747-018-00625-7
Published Online: 2019-01-07
Published Print: 2019-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kuehnl, Christina
Jozic, Danijel
Homburg, Christian
Text and Data Mining valid from 2019-01-07
Article History
Received: 13 August 2017
Accepted: 10 December 2018
First Online: 7 January 2019