What brand extensions need to fully benefit from their parental heritage
Crossref DOI link: https://doi.org/10.1007/s11747-018-0586-5
Published Online: 2018-06-12
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Miniard, Paul W. http://orcid.org/0000-0001-6454-1891
Jayanti, Rama K.
Alvarez, Cecilia M. O. http://orcid.org/0000-0002-6187-1147
Dickson, Peter R.
Text and Data Mining valid from 2018-06-12
Article History
Received: 28 August 2016
Accepted: 27 April 2018
First Online: 12 June 2018