Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending
Crossref DOI link: https://doi.org/10.1007/s11747-018-0590-9
Published Online: 2018-06-18
Published Print: 2018-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zhang, Xiaoling
Li, Shibo
Burke, Raymond R.
Text and Data Mining valid from 2018-06-18
Article History
Received: 11 January 2017
Accepted: 11 May 2018
First Online: 18 June 2018