An escalation of commitment perspective on allocation-of-effort decisions in professional selling
Crossref DOI link: https://doi.org/10.1007/s11747-018-0591-8
Published Online: 2018-06-27
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mayberry, Robert http://orcid.org/0000-0003-1933-8688
Boles, James Sanders
Donthu, Naveen
Text and Data Mining valid from 2018-06-27
Article History
Received: 10 June 2016
Accepted: 15 May 2018
First Online: 27 June 2018