Scanning for discounts: examining the redemption of competing mobile coupons
Crossref DOI link: https://doi.org/10.1007/s11747-018-0592-7
Published Online: 2018-07-12
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mills, Paul
Zamudio, César
Funding for this research was provided by:
Marketing Science Institute
Text and Data Mining valid from 2018-07-12
Article History
Received: 20 June 2016
Accepted: 11 June 2018
First Online: 12 July 2018