Research in marketing strategy
Crossref DOI link: https://doi.org/10.1007/s11747-018-0598-1
Published Online: 2018-08-18
Published Print: 2019-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Morgan, Neil A.
Whitler, Kimberly A.
Feng, Hui
Chari, Simos
Text and Data Mining valid from 2018-08-18
Article History
Received: 14 January 2018
Accepted: 20 July 2018
First Online: 18 August 2018