Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers
Crossref DOI link: https://doi.org/10.1007/s11747-018-0601-x
Published Online: 2018-08-09
Published Print: 2019-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Newman, Christopher L.
Cinelli, Melissa D.
Vorhies, Douglas
Folse, Judith Anne Garretson
Text and Data Mining valid from 2018-08-09
Article History
Received: 23 July 2017
Accepted: 30 July 2018
First Online: 9 August 2018