Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership
Crossref DOI link: https://doi.org/10.1007/s11747-018-0603-8
Published Online: 2018-09-07
Published Print: 2018-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Viswanathan, Vijay
Tillmanns, Sebastian
Krafft, Manfred
Asselmann, Daniel
Text and Data Mining valid from 2018-09-07
Article History
Received: 24 January 2016
Accepted: 21 August 2018
First Online: 7 September 2018