Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis
Crossref DOI link: https://doi.org/10.1007/s11747-018-0617-2
Published Online: 2018-11-21
Published Print: 2019-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hanson, Sara
Jiang, Lan
Dahl, Darren
Text and Data Mining valid from 2018-11-21
Article History
Received: 5 August 2017
Accepted: 30 October 2018
First Online: 21 November 2018