Endogeneity and marketing strategy research: an overview
Crossref DOI link: https://doi.org/10.1007/s11747-019-00630-4
Published Online: 2019-02-23
Published Print: 2019-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rutz, Oliver J.
Watson, George F. IV
Text and Data Mining valid from 2019-02-23
Article History
Received: 26 March 2018
Accepted: 10 January 2019
First Online: 23 February 2019