Consumer journeys: developing consumer-based strategy
Crossref DOI link: https://doi.org/10.1007/s11747-019-00636-y
Published Online: 2019-02-09
Published Print: 2019-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hamilton, Rebecca
Price, Linda L.
Text and Data Mining valid from 2019-02-09
Article History
First Online: 9 February 2019