New product introductions for low-income consumers in emerging markets
Crossref DOI link: https://doi.org/10.1007/s11747-019-00648-8
Published Online: 2019-04-27
Published Print: 2020-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Arunachalam, S.
Bahadir, S. Cem http://orcid.org/0000-0001-8378-4119
Bharadwaj, Sundar G.
Guesalaga, Rodrigo
Text and Data Mining valid from 2019-04-27
Version of Record valid from 2019-04-27
Article History
Received: 30 August 2018
Accepted: 21 March 2019
First Online: 27 April 2019