Improving customer profit predictions with customer mindset metrics through multiple overimputation
Crossref DOI link: https://doi.org/10.1007/s11747-019-00658-6
Published Online: 2019-05-21
Published Print: 2019-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Venkatesan, Rajkumar http://orcid.org/0000-0002-4712-1518
Bleier, Alexander
Reinartz, Werner
Ravishanker, Nalini
Text and Data Mining valid from 2019-05-21
Version of Record valid from 2019-05-21
Article History
Received: 6 May 2018
Accepted: 23 April 2019
First Online: 21 May 2019