When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers
Crossref DOI link: https://doi.org/10.1007/s11747-019-00672-8
Published Online: 2019-07-16
Published Print: 2019-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lawrence, Justin M. http://orcid.org/0000-0003-4973-5393
Crecelius, Andrew T.
Scheer, Lisa K.
Lam, Son K.
Text and Data Mining valid from 2019-07-16
Version of Record valid from 2019-07-16
Article History
Received: 20 April 2018
Accepted: 26 June 2019
First Online: 16 July 2019