The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence
Crossref DOI link: https://doi.org/10.1007/s11747-019-00675-5
Published Online: 2019-07-17
Published Print: 2020-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chang, Chun-Tuan
Chu, Xing-Yu (Marcos)
Text and Data Mining valid from 2019-07-17
Version of Record valid from 2019-07-17
Article History
Received: 15 July 2017
Accepted: 2 July 2019
First Online: 17 July 2019