Competitive advertising strategies for programmatic television
Crossref DOI link: https://doi.org/10.1007/s11747-019-00691-5
Published Online: 2019-09-14
Published Print: 2020-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Guitart, Ivan A. http://orcid.org/0000-0002-3475-9897
Hervet, Guillaume
Gelper, Sarah
Text and Data Mining valid from 2019-09-14
Version of Record valid from 2019-09-14
Article History
Received: 10 July 2018
Accepted: 3 September 2019
First Online: 14 September 2019