The future of social media in marketing
Crossref DOI link: https://doi.org/10.1007/s11747-019-00695-1
Published Online: 2019-10-12
Published Print: 2020-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Appel, Gil
Grewal, Lauren
Hadi, Rhonda
Stephen, Andrew T.
Funding for this research was provided by:
University of Oxford
Text and Data Mining valid from 2019-10-12
Version of Record valid from 2019-10-12
Article History
First Online: 12 October 2019