The future of technology and marketing: a multidisciplinary perspective
Crossref DOI link: https://doi.org/10.1007/s11747-019-00711-4
Published Online: 2019-12-17
Published Print: 2020-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Grewal, Dhruv
Hulland, John
Kopalle, Praveen K.
Karahanna, Elena
Text and Data Mining valid from 2019-12-17
Version of Record valid from 2019-12-17
Article History
First Online: 17 December 2019