Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters
Crossref DOI link: https://doi.org/10.1007/s11747-019-00714-1
Published Online: 2020-01-11
Published Print: 2020-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Nath, Pravin http://orcid.org/0000-0001-6956-9340
Bharadwaj, Neeraj
Text and Data Mining valid from 2020-01-11
Version of Record valid from 2020-01-11
Article History
Received: 1 October 2018
Accepted: 20 November 2019
First Online: 11 January 2020