An emerging theory of loyalty program dynamics
Crossref DOI link: https://doi.org/10.1007/s11747-020-00719-1
Published Online: 2020-03-09
Published Print: 2021-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kim, Jisu J. http://orcid.org/0000-0003-2570-0698
Steinhoff, Lena
Palmatier, Robert W.
Text and Data Mining valid from 2020-03-09
Version of Record valid from 2020-03-09
Article History
Received: 7 August 2018
Accepted: 4 February 2020
First Online: 9 March 2020