Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity
Crossref DOI link: https://doi.org/10.1007/s11747-020-00735-1
Published Online: 2020-07-31
Published Print: 2021-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Moulard, Julie Guidry http://orcid.org/0000-0002-7871-9918
Raggio, Randle D.
Folse, Judith Anne Garretson
Text and Data Mining valid from 2020-07-31
Version of Record valid from 2020-07-31
Article History
Received: 17 August 2018
Accepted: 3 June 2020
First Online: 31 July 2020