Discovering heterogeneous consumer journeys in online platforms: implications for networking investment
Crossref DOI link: https://doi.org/10.1007/s11747-020-00741-3
Published Online: 2020-09-08
Published Print: 2021-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kim, Ho http://orcid.org/0000-0001-8743-428X
Jiang, Juncai
Bruce, Norris I.
Text and Data Mining valid from 2020-09-08
Version of Record valid from 2020-09-08
Article History
Received: 14 June 2019
Accepted: 22 July 2020
First Online: 8 September 2020