Customer inertia marketing
Crossref DOI link: https://doi.org/10.1007/s11747-020-00744-0
Published Online: 2020-09-03
Published Print: 2021-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Henderson, Conor M. http://orcid.org/0000-0002-1860-0632
Steinhoff, Lena
Harmeling, Colleen M.
Palmatier, Robert W.
Text and Data Mining valid from 2020-09-03
Version of Record valid from 2020-09-03
Article History
Received: 6 August 2018
Accepted: 10 August 2020
First Online: 3 September 2020