A strategic framework for artificial intelligence in marketing
Crossref DOI link: https://doi.org/10.1007/s11747-020-00749-9
Published Online: 2020-11-04
Published Print: 2021-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Huang, Ming-Hui
Rust, Roland T.
Text and Data Mining valid from 2020-11-04
Version of Record valid from 2020-11-04
Article History
Received: 3 March 2020
Accepted: 29 September 2020
First Online: 4 November 2020