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The dynamic nature of marketing constructs

Crossref DOI link: https://doi.org/10.1007/s11747-020-00756-w

Published Online: 2020-11-23

Published Print: 2021-05

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Bergkvist, Lars http://orcid.org/0000-0002-4271-9182
Eisend, Martin
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Text and Data Mining valid from 2020-11-23

Version of Record valid from 2020-11-23
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Article History

Received: 3 February 2019

Accepted: 2 November 2020

First Online: 23 November 2020