Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos
Crossref DOI link: https://doi.org/10.1007/s11747-020-00760-0
Published Online: 2021-02-20
Published Print: 2021-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Morgan, Carter
Fajardo, Tatiana M. http://orcid.org/0000-0002-6210-9234
Townsend, Claudia
Text and Data Mining valid from 2021-02-20
Version of Record valid from 2021-02-20
Article History
Received: 21 May 2019
Accepted: 26 November 2020
First Online: 20 February 2021