Behaviorally targeted location-based mobile marketing
Crossref DOI link: https://doi.org/10.1007/s11747-021-00784-0
Published Online: 2021-06-21
Published Print: 2021-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bernritter, Stefan F. http://orcid.org/0000-0002-4291-7824
Ketelaar, Paul E.
Sotgiu, Francesca
Text and Data Mining valid from 2021-06-21
Version of Record valid from 2021-06-21
Article History
Received: 31 August 2019
Accepted: 11 April 2021
First Online: 21 June 2021