The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation
Crossref DOI link: https://doi.org/10.1007/s11747-021-00790-2
Published Online: 2021-07-05
Published Print: 2022-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Baehre, Sven
O’Dwyer, Michele
O’Malley, Lisa
Lee, Nick http://orcid.org/0000-0002-6209-0262
Text and Data Mining valid from 2021-07-05
Version of Record valid from 2021-07-05
Article History
Received: 31 May 2020
Accepted: 16 May 2021
First Online: 5 July 2021