Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity
Crossref DOI link: https://doi.org/10.1007/s11747-021-00802-1
Published Online: 2021-08-31
Published Print: 2022-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mafael, Alexander http://orcid.org/0000-0002-0708-9795
Raithel, Sascha
Hock, Stefan J.
Funding for this research was provided by:
Stockholm School of Economics
Text and Data Mining valid from 2021-08-31
Version of Record valid from 2021-08-31
Article History
Received: 17 October 2019
Accepted: 12 July 2021
First Online: 31 August 2021