The effect of positive anticipatory utility on product preāorderĀ evaluations and choices
Crossref DOI link: https://doi.org/10.1007/s11747-021-00810-1
Published Online: 2021-09-20
Published Print: 2023-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mukherjee, Amaradri
Smith, Ronn J. http://orcid.org/0000-0003-0393-8929
Burton, Scot
Text and Data Mining valid from 2021-09-20
Version of Record valid from 2021-09-20
Article History
Received: 4 October 2020
Accepted: 20 August 2021
First Online: 20 September 2021