Online influencer marketing
Crossref DOI link: https://doi.org/10.1007/s11747-021-00829-4
Published Online: 2022-01-08
Published Print: 2022-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Leung, Fine F.
Gu, Flora F.
Palmatier, Robert W.
Text and Data Mining valid from 2022-01-08
Version of Record valid from 2022-01-08
Article History
Received: 4 February 2020
Accepted: 18 November 2021
First Online: 8 January 2022
Declarations
:
: The authors declare that they have no conflict of interest.