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Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores

Crossref DOI link: https://doi.org/10.1007/s11747-022-00861-y

Published Online: 2022-04-20

Published Print: 2023-11

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Henkel, Laura

Toporowski, Waldemar
Funding

Funding for this research was provided by:

Georg-August-Universität Göttingen
License Information

Text and Data Mining valid from 2022-04-20

Version of Record valid from 2022-04-20
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Article History

Received: 2 February 2021

Accepted: 19 March 2022

First Online: 20 April 2022

Declarations

:

: The authors declare that they have no conflict of interest.

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