The value of context-specific studies for marketing
Crossref DOI link: https://doi.org/10.1007/s11747-022-00872-9
Published Online: 2022-07-02
Published Print: 2023-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Stremersch, Stefan
Gonzalez, Jorge
Valenti, Albert
Villanueva, Julian
Text and Data Mining valid from 2022-07-02
Version of Record valid from 2022-07-02
Article History
Received: 6 May 2021
Accepted: 21 April 2022
First Online: 2 July 2022
Declarations
:
: The authors declare that they have no conflict of interest.