The future of digital technologies in marketing: A conceptual framework and an overview
Crossref DOI link: https://doi.org/10.1007/s11747-022-00906-2
Published Online: 2022-10-24
Published Print: 2022-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Plangger, Kirk
Grewal, Dhruv
de Ruyter, Ko
Tucker, Catherine
Text and Data Mining valid from 2022-10-24
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Article History
First Online: 24 October 2022
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