Executive confidence and myopic marketing management
Crossref DOI link: https://doi.org/10.1007/s11747-022-00909-z
Published Online: 2022-11-30
Published Print: 2023-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chung, Tuck Siong
Low, Angie
Rust, Roland T. http://orcid.org/0000-0003-2433-7719
Text and Data Mining valid from 2022-11-30
Version of Record valid from 2022-11-30
Article History
Received: 13 January 2021
Accepted: 2 November 2022
First Online: 30 November 2022
Declarations
:
: The authors declare that they have no conflicts of interest.