Lanzrath, Aline Isabelle http://orcid.org/0000-0003-1648-3783
Homburg, Christian http://orcid.org/0000-0002-3584-9181
Ruhnau, Robin-Christopher M. http://orcid.org/0000-0002-8174-7071
Funding for this research was provided by:
Ideum (Travel grant to attend the American Marketing Association conference in 2023)
Women in Sales (Travel grant to attend the American Marketing Association pre-conference in 2023.)
Universität Mannheim
Article History
Received: 15 September 2022
Accepted: 1 November 2023
First Online: 7 December 2023
Declarations
:
: The authors declare that they have no conflict of interest regarding the submitted manuscript.