Shanks, Ilana
Scott, Maura L.
Mende, Martin
van Doorn, Jenny
Grewal, Dhruv
Funding for this research was provided by:
Marketing Science Institute
Article History
Received: 15 September 2022
Accepted: 14 January 2024
First Online: 2 March 2024
Declarations
:
: The authors declare that they have no conflict of interest.