Brand warmth elicits feedback, not complaints
Crossref DOI link: https://doi.org/10.1007/s11747-024-01009-w
Published Online: 2024-03-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Astvansh, Vivek http://orcid.org/0000-0002-8794-5829
Suri, Anshu
Damavandi, Hoorsana
Text and Data Mining valid from 2024-03-01
Version of Record valid from 2024-03-01
Article History
Received: 14 May 2023
Accepted: 4 February 2024
First Online: 1 March 2024
Declarations
:
: The authors declare that they have no conflicts of interest.