Why advertisers should embrace event typicality and maximize leveraging of major events
Crossref DOI link: https://doi.org/10.1007/s11747-024-01012-1
Published Online: 2024-03-27
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Carrillat, François A. http://orcid.org/0000-0001-6188-1372
Mazodier, Marc
Eckert, Christine
Funding for this research was provided by:
Griffith University
Text and Data Mining valid from 2024-03-27
Version of Record valid from 2024-03-27
Article History
Received: 22 July 2022
Accepted: 1 March 2024
First Online: 27 March 2024
Declarations
:
: The authors declare that they have no conflict of interest.