Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content
Crossref DOI link: https://doi.org/10.1007/s11747-024-01013-0
Published Online: 2024-03-20
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hildebrand, Diogo http://orcid.org/0000-0002-0039-9707
Hadi, Rhonda
Sen, Sankar
Text and Data Mining valid from 2024-03-20
Version of Record valid from 2024-03-20
Article History
Received: 4 October 2021
Accepted: 3 March 2024
First Online: 20 March 2024