The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?
Crossref DOI link: https://doi.org/10.1007/s11846-015-0172-x
Published Online: 2015-05-19
Published Print: 2016-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hoegele, Daniel
Schmidt, Sascha L.
Torgler, Benno
Text and Data Mining valid from 2015-05-19