Assessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influence
Crossref DOI link: https://doi.org/10.1007/s11846-016-0203-2
Published Online: 2016-07-05
Published Print: 2017-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Joe, Sheng-Wuu
Tsai, Yuan-Hui
Lin, Chieh-Peng
Ma, Hwa-Chun
Chiu, Chou-Kang
License valid from 2016-07-05