Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth
Crossref DOI link: https://doi.org/10.1007/s11846-017-0235-2
Published Online: 2017-04-22
Published Print: 2018-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ansary, Amin
Nik Hashim, Nik M. Hazrul
License valid from 2017-04-22