Why does advertising work? exploring the neural mechanism of concreteness and emotional effects of donation advertising slogans
Crossref DOI link: https://doi.org/10.1007/s12144-024-05907-8
Published Online: 2024-04-17
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zhang, Dianyuan
Yao, Jie http://orcid.org/0009-0009-4632-1604
Han, Wenhao
Funding for this research was provided by:
National Social Science Fund of China (NO. 21AXW010)
Text and Data Mining valid from 2024-04-17
Version of Record valid from 2024-04-17
Article History
Accepted: 19 March 2024
First Online: 17 April 2024
Declarations
:
: There is no competing interest to declare.